Swampdog Music & Video Blog

How lawyers can benefit from Video SEO

Lawyers are mostly operating in a highly competitive niche. In each larger city, there are a lot of law offices competing with each other. Getting new clients on a regular basis is tough, but competing over price is not an option.

So if you are operating a law practice or firm and if you are familiar with this situation, the million dollar question is how to stand out of the crowd to get new clients.

The Solution: Video Marketing & Lawyer SEO

First of all, you need to know that video is the most popular form of content on the Internet today. Videos are easy to consume, they help to build a relationship with your audience right away and it’s a great opportunity to grow your law practice.

Video SEO for lawyers

Lawyers & Attorneys, who are using professional videos in their marketing, are usually attracting clients much easier and more frequently than competitors who don’t.

But, the law firms, which are totally killing it with video marketing are combining it with SEO (search engine optimization).

Professional video marketing in combination with Lawyer SEO is a very powerful marketing approach, every law office can implement in its marketing mix.

Using this video SEO is very powerful, and it doesn’t even cost you an arm and a leg to get started.

Here is how it works.

First you need to hire a video production company to create a professional video. You can shoot a video with you in front of the camera, or you can also record a presentation or animation.

It doesn’t matter which type of video you choose. It just has to look professional.

Once you’ve got the video, the SEO strategy will come into play, and you’ll be ranking your video on top of Google for important search terms.

Just think about how your practice would change if your video would pop up right on top of the first page of the Google search results for highly related phrases.

Distinguish between good video production companies and bad ones

Video is THE most popular form of content being consumed by people online. It’s way more engaging than text, images or even podcasts. After Google and Facebook, YouTube is the 3rd most popular website in the world.

the best video production companies

When you take a closer look at YouTubes stats you will realize how powerful video really is.

YouTube has more than one billion unique visitors per month. People are watching more than 6 billion hours of video every single month. Finally, every minute users upload 100 hours of video to YouTube.

Keeping these figures in mind it is no big surprise that video is also very popular for businesses in order to promote their products and services.

The most important thing when doing this, of course is to produce compelling videos that engage your audience.

So, before trying to shoot your videos yourself it is highly recommended to hire a professional video production company to get the job done properly.

Video Production Companies

When talking about professional video creation agencies a lot of business owners think that this is something they just can’t afford. But, the exact opposite is the case. Due to the ongoing evolution in the technical field regarding hardware and software it’s also quite affordable for small businesses to hire a professional videographer.

Of course it’s important to distinguish between good and bad VIDEO production COMPANIES to get exactly what you are looking for.

A company that we would recommend without any doubt is called VIDIFY. This production company is located in the UK and has already produced thousands of promotional and marketing videos for their clients.

 

Top Tips for Video Production

“Video is the way-to-go!” It’s a maxim that is often repeated around content marketing circles. But as cliched as it may sound, video really is KING of the content marketing game. It is a platform that can drive engagement a hundred times more than what plain articles, images, or podcasts can do.

video production tips

As high quality video cameras and DSLRs become more affordable as time goes by, more and more people are now integrating video content into their websites and online marketing campaigns. Problem is, there are a lot of people who just carelessly put out videos (for the sake of releasing videos) even if they don’t have a grasp of basic video production concepts.

Don’t be one of those people. Here are a few tips on making quality videos to help you out:

1. Know Your Medium

Chances are, you’ll be making videos for the web. Web videos are not full-length movies, so you don’t need to write a full-blown script. Condense everything that you need to say in five minutes tops, and make sure all the important stuff are already delivered to the audience in the first minute of the video.

2. Always use a tripod.

You think you might have steady hands, but the fact is- you don’t. A shaky video will always look unprofessional.

3. Get a dedicated audio recorder or microphone.

The integrated microphone on most cameras will probably not be enough to get clear audio for your video. Better invest in an external microphone to get better audio quality.

4. Stick to “Fade to Black”

Fancy transitions only work for family videos. If you want to keep things professional, stick to fade to black transitions or cross dissolve transitions.

5. Never shoot in vertical.

A vertical video is a sure sign that one has no experience in making videos whatsoever. Not only would you have trouble editing a vertical video, it is also very unappealing to the eye. Always keep your camera horizontally-oriented.

Once you keep these tips in mind you are ready to shoot your video, edit it and upload it to YouTube.

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