Lawyers are mostly operating in a highly competitive niche. In each larger city, there are a lot of law offices competing with each other. Getting new clients on a regular basis is tough, but competing over price is not an option.
So if you are operating a law practice or firm and if you are familiar with this situation, the million dollar question is how to stand out of the crowd to get new clients.
The Solution: Video Marketing & Lawyer SEO
First of all, you need to know that video is the most popular form of content on the Internet today. Videos are easy to consume, they help to build a relationship with your audience right away and it’s a great opportunity to grow your law practice.
Lawyers & Attorneys, who are using professional videos in their marketing, are usually attracting clients much easier and more frequently than competitors who don’t.
But, the law firms, which are totally killing it with video marketing are combining it with SEO (search engine optimization).
Professional video marketing in combination with Lawyer SEO is a very powerful marketing approach, every law office can implement in its marketing mix.
Using this video SEO is very powerful, and it doesn’t even cost you an arm and a leg to get started.
Here is how it works.
First you need to hire a video production company to create a professional video. You can shoot a video with you in front of the camera, or you can also record a presentation or animation.
It doesn’t matter which type of video you choose. It just has to look professional.
Once you’ve got the video, the SEO strategy will come into play, and you’ll be ranking your video on top of Google for important search terms.
Just think about how your practice would change if your video would pop up right on top of the first page of the Google search results for highly related phrases.